Big Belly Band is a Homemade Beer Boasting Dynamic Packaging
Rebecca Byers — October 13, 2015 — Lifestyle
References: behance.net & lovelypackage
An example of the homebrewery craze, Big Belly Band is a beer brewed by a group of Italian friends. Although just made for the enjoyment of friends and family, Big Belly Band got the professional treatment with a full branding scheme created by London-based graphic designer Daniele Simonelli.
After visiting the Guinness Brewery in Dublin on a group holiday, the friends were inspired to create a brew of their own at home. The IPA is packaged in a classic brown bottle with stopper and comes wrapped in paper brandishing the brand's colors (off-white and pale mustard yellow) as well as a life-sized image of a wrench.
The bottle designs and branding scheme for Big Belly Band stay true to the handcrafted, homemade-inspired values that motivated the group to explore the notion of the homebrewery.
After visiting the Guinness Brewery in Dublin on a group holiday, the friends were inspired to create a brew of their own at home. The IPA is packaged in a classic brown bottle with stopper and comes wrapped in paper brandishing the brand's colors (off-white and pale mustard yellow) as well as a life-sized image of a wrench.
The bottle designs and branding scheme for Big Belly Band stay true to the handcrafted, homemade-inspired values that motivated the group to explore the notion of the homebrewery.
Trend Themes
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Homebrewery Craze — The rise of homebrewing among consumers presents opportunities for graphic designers to create unique and visually appealing branding schemes for homemade beers.
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Handcrafted Packaging Design — Designers can create handcrafted packaging designs for homemade products that appeal to consumers looking for unique and artisanal products.
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Specialty Beer Market — The growth of specialty beer market provides opportunities for homebrewers to create unique blends and flavors that cater to specific consumer preferences.
Industry Implications
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Graphic Design — Graphic designers can capitalize on the rising trend of homemade breweries by creating visually appealing branding schemes and packaging designs for homebrewers.
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Craft Beer — The growth of the craft beer industry provides opportunities for homebrewers to showcase their products alongside established brands and appeal to consumers who value unique and artisanal products.
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Homebrewing Equipment — The increasing interest in homebrewing creates opportunities for the development and sale of homebrewing equipment and supplies, catering to a growing consumer base.
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