An example of the homebrewery craze, Big Belly Band is a beer brewed by a group of Italian friends. Although just made for the enjoyment of friends and family, Big Belly Band got the professional treatment with a full branding scheme created by London-based graphic designer Daniele Simonelli.
After visiting the Guinness Brewery in Dublin on a group holiday, the friends were inspired to create a brew of their own at home. The IPA is packaged in a classic brown bottle with stopper and comes wrapped in paper brandishing the brand's colors (off-white and pale mustard yellow) as well as a life-sized image of a wrench.
The bottle designs and branding scheme for Big Belly Band stay true to the handcrafted, homemade-inspired values that motivated the group to explore the notion of the homebrewery.
Why This Trend Is Growing
- Homebrewery Craze
- The rise of homebrewing among consumers presents opportunities for graphic designers to create unique and visually appealing branding schemes for homemade beers.
- Handcrafted Packaging Design
- Designers can create handcrafted packaging designs for homemade products that appeal to consumers looking for unique and artisanal products.
- Specialty Beer Market
- The growth of specialty beer market provides opportunities for homebrewers to create unique blends and flavors that cater to specific consumer preferences.
Industries Being Reshaped
- Graphic Design
- Graphic designers can capitalize on the rising trend of homemade breweries by creating visually appealing branding schemes and packaging designs for homebrewers.
- Craft Beer
- The growth of the craft beer industry provides opportunities for homebrewers to showcase their products alongside established brands and appeal to consumers who value unique and artisanal products.
- Homebrewing Equipment
- The increasing interest in homebrewing creates opportunities for the development and sale of homebrewing equipment and supplies, catering to a growing consumer base.
