The easyJet 20th birthday campaign is vibrant and nostalgia-driven and features a awe-inspiring special edition airplane. Referring to their customers as "Generation EasyJet," the brand decided to center the campaign around customer-generated memories, making it a unique consumer-generated campaign. The birthday campaign uses the brand's bright orange and white color branding to create eye-catching ads.
The easyJet 20th birthday campaign also includes a social engagement element, with a time capsule-style submission page where customers can upload and share their favorite travel memories that easyJet helped make possible. A similar campaign was recently launched to highlight the Hennessy 250th birthday occasion.
The easyJet 20th birthday campaign is an example of brands using emotional marketing to create deeper connections with consumers while referencing the passing of time.