The Parisian company KENZO created these unique totem pole bottles to contain the brand’s new perfume, which is appropriately title 'Totem.' There are three different scents that have been specially created to suit both men and women.
The bottles and the logo were designed by Nendo, which is a Japanese-based studio. Each bottle is made using purple material that is so dark it almost looks black. Each totem pole bottle is then differentiated through the use of colorful symbols. The yellow symbol represents the woody citrus flavor, the orange represents a woody floral scent and the blue represents the woody fruity aroma.
Totem is made for both men and women, which is a reflection of the bottle’s design. The idea that these poles bring people together is a representation of the versatile unisex fragrances.
Key Themes Behind This Trend
- Unisex Fragrances
- Opportunity for creating more gender-neutral perfume options that appeal to both men and women.
- Unique Packaging
- Potential for innovative and eye-catching perfume bottle designs that differentiate brands.
- Cultural Symbolism
- Opportunity to incorporate cultural symbols into product packaging to create a unique and memorable brand identity.
Where This Applies
- Fragrance
- Fragrance companies can explore creating more inclusive and unisex perfume lines.
- Design
- Design studios can focus on creating distinctive and visually appealing packaging for fragrance products.
- Beauty
- The beauty industry can embrace cultural symbols and diversity in packaging and marketing strategies for fragrance products.
