American artist James Turrell designs two color-saturated bottles specifically for French glassmaker Lalique to store two perfumes: the Range Rider and the Purple Sage scents. Both of the bottles are made to reference Asian stupas and have a domed look to hold the remains of Buddhist monks.
The Range Rider bottle has a more angular build with crisp lines whereas the Purple Sage has more rounded shapes that stack on top of one another. Speaking about the designs to Dezeen, Turrell states, "I am fascinated by Egypt and by the stupa shapes found in Asia, especially in Tibet, Thailand, Sri Lanka, Burma, China and Japan [...] Their architectural structure, like that of the pyramids, makes them monuments of high spiritual value in which light plays an essential role."
Image Credit: James Turrell
What's Driving This Trend
- Spiritual Monuments
- Opportunities to incorporate spiritual monument designs to create unique and meaningful packaging for fragrances
- Color-saturated Packaging
- Opportunities to experiment with bold, vibrant colors in product packaging
- Sculptural Packaging
- Opportunities to create packaging that doubles as a work of art with intricate and detailed designs
Who This Affects Most
- Fragrance
- A chance for fragrance companies to tap into the spiritual and artistic elements of packaging design to entice consumers
- Glassmaking
- A niche for glassmakers to explore creating more organic and sculptural designs for packaging beyond traditional shapes.
- Luxury Goods
- An opportunity for high-end brands to collaborate with artists and expand beyond traditional packaging designs for their products
