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Celebratory Baseball Beer Branding

The Budweiser 'Rally Pack' Commemorates the Toronto Blue Jays

— September 29, 2015 — Lifestyle
The Toronto Blue Jays have successfully landed its first playoff spot in 22 years and it's time to celebrate with the Blue Jay's 'Rally Pack.'

This special limited-time promotion commemorates Toronto's hometown baseball team and features six tall cans of Budweiser beer in a special Blue Jays shrink-wrapped packaging celebrating the team's clinching of a MLB playoff spot. Also known as the '6IXPACK,' the blue and white packaging also features a Blue Jays logo and the social media slogan "#COMETOGETHER."

Adding to the excitement, the beer brand will also be syncing up its 'Budweiser Red Lights' originally introduced for the NHL playoffs to coincide with the Blue Jays' playoff run. A special app will let you program a special red light and siren that will go off every time the Blue Jays score a home run hit.
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