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Celebratory Baseball Beer Branding

The Budweiser 'Rally Pack' Commemorates the Toronto Blue Jays

— September 29, 2015 — Lifestyle
The Toronto Blue Jays have successfully landed its first playoff spot in 22 years and it's time to celebrate with the Blue Jay's 'Rally Pack.'

This special limited-time promotion commemorates Toronto's hometown baseball team and features six tall cans of Budweiser beer in a special Blue Jays shrink-wrapped packaging celebrating the team's clinching of a MLB playoff spot. Also known as the '6IXPACK,' the blue and white packaging also features a Blue Jays logo and the social media slogan "#COMETOGETHER."

Adding to the excitement, the beer brand will also be syncing up its 'Budweiser Red Lights' originally introduced for the NHL playoffs to coincide with the Blue Jays' playoff run. A special app will let you program a special red light and siren that will go off every time the Blue Jays score a home run hit.
Trend Themes
1. Limited-time Packaging - Opportunity for brands to create special edition packaging to commemorate events or achievements.
2. Sports Team Collaborations - Potential for collaboration between beverage brands and sports teams to create exclusive products and promotions.
3. Integration of Technology - Opportunity to incorporate technology, such as synchronized lights, into product experiences to enhance consumer engagement.
Industry Implications
1. Beverage - Beverage companies can leverage limited-time packaging and collaborations with sports teams to create unique products and drive consumer excitement.
2. Sports - Sports teams can partner with beverage brands to create exclusive products and promotions that engage fans and generate buzz.
3. Technology - Developers can explore opportunities to integrate technology, such as synchronized lights, into various consumer experiences to enhance brand interactions.
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