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Wizardly Wrapped Candles

The Packaging Design for 'Smells Like Spells' Uses a Sense of Witchcraft

— October 19, 2015 — Marketing
Designers Edvardas Kavarskas and Gintarė Ribikauskaitė created the authentic witchcraft-inspired packaging for the 'Smells Like Spells' candle company. Each candle is wrapped in a rustic gold piece of parchment and placed in an ordinary brown box.

The wizardly aura that surrounds the packaging will conjure images of Harry Potter and whimsical allure. The packaging is designed with a hint of sparkle, but the real magic is contained within the sweet aroma of each candle. The hand-crafted products are carefully designed with warm earthy tones. In addition, the brand also offers packs of incense sticks, which are packaged in clever vessels that resemble tubes of potions.

Smells Like Spells is focused on creating a divine product that is a "harmonized combination of natural fiber, ecology and a drop of esoteric know-how."
Trend Themes
1. Witchcraft-inspired Packaging - Creating packaging designs with a sense of witchcraft allure.
2. Rustic and Earthy Tones - Designing products with warm earthy tones, offering a sense of authenticity and naturalism.
3. Esoteric-inspired Products - Focusing on creating divine products with a harmonized combination of natural fiber, ecology and a drop of esoteric know-how.
Industry Implications
1. Home Fragrance - Designing and supplying candles, incense sticks, and other products with unique and authentic fragrance options.
2. Packaging Design - Creating packaging designs that incorporate elements of whimsy and fun for a variety of products.
3. Handcrafted Products - Catering to customers who seek unique and handmade items with strong aesthetic appeal and natural elements.
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