For the benefit of the Greater Pittsburgh Community Food Bank, Shop 412 and Kraft Heinz joined forces to create a limited-edition mustard bottle.
Each 412xHeinz Yellow Mustard bottle comes in an upscale box, with a special label that reflects the unique collaboration. Bottles of the mustard spread retail for $20, exclusively at Shop412 in Pittsburgh, further boosting local pride and support for the community. Since all of the proceeds from bottle sales go towards the food bank, the local community on social media is being encouraged to share pictures of the unique yellow bottle on social media to further spread the message with tags like #412xHeinz and #onemillionmeals.
In the area that the Greater Pittsburgh Community Food Bank serves, hunger is a serious issue for more than one in seven people and nearly 100,000 children.
Why This Trend Is Growing
- Social Responsibility Packaging
- Collaborating for a charity can also mean a unique and limited packaging design that is tailored to promote social responsibility and encourage sales.
- Localized Philanthropy Campaigns
- Focusing on a local community, especially those with pressing social issues such as hunger, can inspire a philanthropy campaign that encourages both sales and social responsibility initiatives.
- Social Media as a Marketing Tool for Social Good
- Social media can serve as a powerful marketing tool for social good as it encourages sharing and social responsibility within a community to support a charitable cause.
Industries Being Reshaped
- Food Retail and Distribution
- Partnering with a charity can promote sales while creating a social impact on the community that the retail industry serves.
- Non-profit and Charitable Organizations
- Collaborating with a retail industry or brand can promote further support for specific causes and spark local and national social responsibility campaigns surrounding issues such as hunger.
- Graphic Design and Packaging
- Partnering with local businesses and non-profits can allow industries, such as graphic design and packaging, to showcase their skills and support a worthy cause while reaping unique product designs and promotional opportunities.
