For the benefit of the Greater Pittsburgh Community Food Bank, Shop 412 and Kraft Heinz joined forces to create a limited-edition mustard bottle.
Each 412xHeinz Yellow Mustard bottle comes in an upscale box, with a special label that reflects the unique collaboration. Bottles of the mustard spread retail for $20, exclusively at Shop412 in Pittsburgh, further boosting local pride and support for the community. Since all of the proceeds from bottle sales go towards the food bank, the local community on social media is being encouraged to share pictures of the unique yellow bottle on social media to further spread the message with tags like #412xHeinz and #onemillionmeals.
In the area that the Greater Pittsburgh Community Food Bank serves, hunger is a serious issue for more than one in seven people and nearly 100,000 children.