New York-based designer Joe Doucet recently produced a dimpled glass bottle for a new brand of sake called 'SŌTŌ.' Sake is an alcoholic drink made from fermented rice and koji mould. Although the drink is extremely popular in Japan, Western consumers are largely unfamiliar with the complex spirit.
In order to make sake more accessible for Western consumers, Doucet designed a dimpled glass bottle that is inspired by the mountains of Japan. In addition to drawing inspiration from the country's rough terrain, the bottle also pays homage to traditional Japanese culture. A square of Japanese denim is used instead of the decorative wrapper found on other sake bottles and the label is written in both Japanese and English. As Doucet explains. "I wanted to be respectful of Japanese culture and aesthetics without mimicking it."
The beautiful bottle ultimately makes sake appear more accessible for Western consumers.