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Regal Vermouth-Infused Wine

Regal Rogue is an Australian Winery Leading the Vermouth Revival

— October 13, 2015 — Marketing
Regal Rogue is a bold Australian winery credited with leading the vermouth revival. Boasting regal branding and bottles adorned with armor-clad royals, Regal Rogue is a unique range of vermouth-infused wines.

The unique Regal Rogue vermouth-infused line includes a 'Lively White,' 'Wild Rose,' 'Bold Red' and 'Daring Dry.'

In order to create a dynamic visual identity for the unique product range, Regal Rogue tapped the creative team at Squid Ink, who used dusty pastel colors and graphical imagery to denote a carefully formulated experimental drink.

Although blamed on the vermouth revival, this unique product offering is an example of changing consumer tastes and the extremes to which connoisseurs will go to taste each and every experimental wine, and the intriguing combination they will experience in the process.
Trend Themes
1. Vermouth Revival - The rise in popularity of vermouth-infused wines creates an opportunity for wineries to experiment with unique flavor combinations.
2. Bold Branding and Packaging - Wine companies can stand out and attract consumers by utilizing eye-catching packaging and regal, standout branding.
3. Changing Consumer Tastes - Consumer demand for new and unique tastes leads to an opportunity for wineries to experiment and create innovative product offerings.
Industry Implications
1. Wine - Wineries can take advantage of the vermouth revival trend and changing consumer tastes to create innovative vermouth-infused wine offerings with bold branding and packaging.
2. Beverage - The vermouth revival trend opens up opportunities for companies in the beverage industry to experiment with new flavors and ingredients in their products.
3. Packaging - Companies in the packaging industry can create innovative and eye-catching designs for wineries and beverage companies looking to stand out on store shelves.
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