The Mirabeau Rosé Gin is Naturally Flavored with No Added Sugar
Michael Hemsworth — January 8, 2020 — Marketing
References: mirabeauwine & foodbev
The Mirabeau Rosé Gin is the first of its kind from the rosé wine brand that will offer consumers a flavorful option to enjoy that's inherently versatile. The gin is achieved using grape alcohol that is extracted during the dealcoholization process when the lower alcohol rosé, Forever Summer, from Mirabeau is being created. The spirit has a 43% ABV and features a dominant juniper flavor along with ingredients such as angelica root, orris root, rose petals, coriander seed and jasmine.
Set to launch exclusively at Waitrose this month, the wine was boasted by the brand in a statement that said... "The various components bring a softness to a classic core, making this gin round enough to be sipped alone. Mirabeau suggests adding a dry vermouth for the perfect Martini or topping with your favourite tonic.”
Set to launch exclusively at Waitrose this month, the wine was boasted by the brand in a statement that said... "The various components bring a softness to a classic core, making this gin round enough to be sipped alone. Mirabeau suggests adding a dry vermouth for the perfect Martini or topping with your favourite tonic.”
Trend Themes
1. Rosé Gin - The emergence of rosé gin creates an opportunity for distilleries to create new and unique flavors by incorporating wine or other spirits into traditional gin recipes.
2. Natural Flavors - The growing demand for natural flavors presents an opportunity for beverage companies, specifically spirits, to create products made with real fruit and botanical extracts to satisfy consumer preferences for healthier and cleaner options.
3. Brand Diversification - Expanding a brand's offerings can create new business opportunities in different industries such as wine makers venturing into the spirits market, which can lead to new revenue streams and appeal to a diverse consumer base.
Industry Implications
1. Spirits Distilling - Distilleries can capitalize on the popularity of pink spirits by experimenting with different flavor combinations and marketing them to a growing audience of consumers who enjoy unique and colorful cocktails.
2. Beverage Manufacturing - As consumers become more health-conscious, the demand for natural ingredients in food and beverages is increasing, making it crucial for beverage manufacturers to invest in natural flavorings to remain competitive in the market.
3. Wine Making - Wine makers can diversify their product offerings by venturing into the spirits market, creating a new stream of revenue and appealing to consumers who might not typically buy wine.
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