From hot gin cocktail mixes to spiced Mexican hot cocoas, the December 2019 beverage trends reveal the demand for warm, festive drinks that deliver an interesting twist on traditional drinking experiences.
The December 2019 beverage trends show some hilariously branded products including Wild Turkey's on-the-go Old Fashioned "barpack" that was launched in time for Thanksgiving and the Buschhhhh Cooler Stocking that fits and chills 12 cans of Busch beer.
We also see the fusion of unusual drinks such as Four Pillars' Bloody Shiraz Gin -- a wine flavored gin spirit, in addition to Captain Morgan's Gingerbread Spiced Rum. These holiday-specific beverage products are a great example of brands modifying their products to appeal to consumers in a funny and timely fashion.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
