Every year, Disaronno partners with an Italian clothing brand to introduce a fashion-forward collaborative bottle and for 2019, the brand is introducing a limited-edition design with none other than Diesel. The newest design represents the seventh addition to this range of fashion-inspired alcohol bottles and boasts a design that takes inspiration from denim. The bottle is clad in a pattern that resembles Diesel’s signature material and offers a fresh new perspective on the packaging of the liqueur—while the product itself and its original "secret formula" is said to have remained unchanged since the year 1525.
In previous years, Disaronno teamed up with Trussardi, Missoni and Etro for the creation of collaborative bottles for its amaretto-tasting liqueur. Augusto Reina, CEO of Disaronno parent company Illva Saronno, calls this year's iteration the "perfect blend of Italian style and modernity."