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12 Day of the Dead Offerings

From Cultural Celebration Dolls to Cultural Deceased-Honoring Tequila

— October 22, 2020 — Special
Dia de Muertos (also known as 'Day of the Day') is a traditional holiday that originated in Mexico and is celebrated throughout Latin America. The holiday is quickly approaching and, to help consumers celebrate, brands have launched new offerings that honor the celebration. These branded offerings range from holiday-celebrating shoe collections to cultural tequila campaigns and aim to help consumers celebrate the holiday while also educating consumers who may be unfamiliar with it.

One standout from this round of Day of the Day offerings includes Mattel's new Barbie. The stunning doll features a Marigold flower crown, a historically-relevant symbol in Día de Muertos celebrations that serves as a representation of life's fragility. Alcohol brands are also helping fans celebrate including Smirnoff Spicy Tamarind which boasts a glow-in-the-dark bottle and the Clase Azul Día de Muertos Tequila which mimics traditional elements of the holiday. Additionally, beer brand Tecate's Pan De Muerto recipe with Toronto-based bakery Pancho's is a unique marketing example that puts a bold twist on the traditional holiday treat.
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