After successfully launching its first Day of the Dead doll in 2019, Mattel created a new edition in time for the Mexican holiday's 2020 celebrations, which was designed by Javier Meabe.
The new Barbie doll is outfitted in a beautiful traditional gown, with the elegant lace dress artfully embroidered with intricate flower and skull designs. The doll also wears large golden earrings and a crown of roses, and is shown with Calavera face paint.
In an Instagram post that promotes the doll, Mattel writes "Barbie celebrates the time-honored tradition of #DiaDeMuertos with a new collectible doll honoring the symbols and rituals of the holiday. From the delicate lace embroidered dress, to the captivating calavera face paint, the #Barbie Día de Muertos doll pays tribute to the customs of families around the world."
Image Credit: Mattel
What Makes This Trend Stand Out
- Day of the Dead-inspired Collectibles
- Opportunity for businesses to create unique collectibles influenced by the Day of the Dead tradition, appealing to collectors and fans of cultural celebrations.
- Cultural Collaboration in Toy Design
- Collaboration between toy manufacturers and cultural artists opens up possibilities for creating dolls and toys that represent various cultural traditions and celebrations, promoting diversity and inclusivity.
- Traditional Craftsmanship in Modern Toys
- Incorporating traditional craftsmanship techniques into modern toy design offers an opportunity to create unique, high-quality products that appeal to consumers seeking artisanal pieces with cultural significance.
Sectors Adopting This
- Collectibles
- The demand for collectibles inspired by cultural traditions creates a space for companies to innovate and produce limited edition items that cater to collectors and enthusiasts.
- Toy Manufacturing
- Collaborating with cultural artists to design toys inspired by traditional celebrations presents a disruptive innovation opportunity to create culturally authentic and diverse toy collections.
- Artisanal Crafts
- Integrating traditional craftsmanship techniques into the creation of modern toys offers an innovative approach to produce unique, handcrafted items with cultural significance.
