Mattel Revealed a New Barbie That Honors the Mexican Holiday
Riley von Niessen — September 16, 2020 — Art & Design
References: instagram & designtaxi
After successfully launching its first Day of the Dead doll in 2019, Mattel created a new edition in time for the Mexican holiday's 2020 celebrations, which was designed by Javier Meabe.
The new Barbie doll is outfitted in a beautiful traditional gown, with the elegant lace dress artfully embroidered with intricate flower and skull designs. The doll also wears large golden earrings and a crown of roses, and is shown with Calavera face paint.
In an Instagram post that promotes the doll, Mattel writes "Barbie celebrates the time-honored tradition of #DiaDeMuertos with a new collectible doll honoring the symbols and rituals of the holiday. From the delicate lace embroidered dress, to the captivating calavera face paint, the #Barbie Día de Muertos doll pays tribute to the customs of families around the world."
Image Credit: Mattel
The new Barbie doll is outfitted in a beautiful traditional gown, with the elegant lace dress artfully embroidered with intricate flower and skull designs. The doll also wears large golden earrings and a crown of roses, and is shown with Calavera face paint.
In an Instagram post that promotes the doll, Mattel writes "Barbie celebrates the time-honored tradition of #DiaDeMuertos with a new collectible doll honoring the symbols and rituals of the holiday. From the delicate lace embroidered dress, to the captivating calavera face paint, the #Barbie Día de Muertos doll pays tribute to the customs of families around the world."
Image Credit: Mattel
Trend Themes
1. Day of the Dead-inspired Collectibles - Opportunity for businesses to create unique collectibles influenced by the Day of the Dead tradition, appealing to collectors and fans of cultural celebrations.
2. Cultural Collaboration in Toy Design - Collaboration between toy manufacturers and cultural artists opens up possibilities for creating dolls and toys that represent various cultural traditions and celebrations, promoting diversity and inclusivity.
3. Traditional Craftsmanship in Modern Toys - Incorporating traditional craftsmanship techniques into modern toy design offers an opportunity to create unique, high-quality products that appeal to consumers seeking artisanal pieces with cultural significance.
Industry Implications
1. Collectibles - The demand for collectibles inspired by cultural traditions creates a space for companies to innovate and produce limited edition items that cater to collectors and enthusiasts.
2. Toy Manufacturing - Collaborating with cultural artists to design toys inspired by traditional celebrations presents a disruptive innovation opportunity to create culturally authentic and diverse toy collections.
3. Artisanal Crafts - Integrating traditional craftsmanship techniques into the creation of modern toys offers an innovative approach to produce unique, handcrafted items with cultural significance.
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