For years, people have understood that the best way to drink champagne is from a flute but G.H. Mumm is introducing a disruptive innovation called The Cloupe that's halfway between a flute and coupe glass. The hybrid glassware design is wrapped with an iconic red sash, the same one that has been spiraling around the brand's champagne bottles since 1876. The tradition-breaking design can be purchased as part of the giftable G.H. Mumm Grand Cordon and Cloupe Set, which offers a pair of the nontraditional champagne glasses.
On top of looking for unique experiences with flavor and texture from consumable products, people are also seeking novelty with creatively designed glassware, tableware and eating utensils that promise to enhance their interactions with familiar food and beverages.