Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,161 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,161 cutting edge ideas.

Cascara-Infused Gin Spirits

Distillery 031's D’Urban Scarlet Gin is Made with Coffee Cherries

— November 6, 2019 — Eco
South Africa's Distillery 031 created one of the first cascara-infused gin spirits, which not only uses an increasingly popular ingredient but boasts an appealing color that ties in nicely with the demand for pink gin. D’Urban Scarlet Gin is made with cascara, or coffee cherries, which are typically viewed as a by-product of the coffee-making process.

By making the most of cascara, an ingredient that would be otherwise discarded, the spirits producer offers a product that's eco-friendly as well as interesting for other reasons. In terms of taste, the product is said to have "subtle berry notes without becoming overpowering" and a texture that's smooth and versatile. To enjoy the cascara-infused gin spirit, Distillery 031 recommends crafting the D’Urban Scarlet Gin Perfect Serve with Indian tonic water, fresh cherries and lime.
Trend Themes
1. Cascara-infused Gin - There is an increasing trend of infusing gin with cascara, creating unique flavors and appealing to consumers' interest in sustainability.
2. Pink Gin - The demand for pink gin is growing, and the cascara-infused D’Urban Scarlet Gin fits perfectly into this trend with its appealing color.
3. Eco-friendly Spirits - Distillery 031's use of cascara as a by-product of the coffee-making process demonstrates an opportunity for eco-friendly spirits that repurpose ingredients that would otherwise be discarded.
Industry Implications
1. Distillery - Distilleries can leverage the trend of cascara-infused gin to create unique, sustainable spirits that appeal to environmentally-conscious consumers.
2. Beverage - The beverage industry can tap into the growing demand for pink gin by introducing cascara-infused spirits that offer a unique flavor profile and color.
3. Sustainability - The sustainable industry can explore opportunities to repurpose by-products like cascara from the coffee-making process to create eco-friendly products, such as cascara-infused gin.
1.8
Score
Popularity
Activity
Freshness