African-distilled spirit Procera Gin is being launched into the US market with the help of Innovation X Marketing (IXM) to provide consumers with a way to elevate their favorite recipes and cocktails with rich flavor. The gin features the Juniperus Procera botanical that is indigenous to the highlands of Kenya and is what gives it its distinct flavor along with a range of additional African-sourced botanicals. The gin is achieved using fresh juniper, which is different from other brands that use dried juniper to help set it apart from the competition.
Founder Guy Brennan spoke on the Procera Gin saying, "Procera is proudly African, distilled by our dedicated team at Kenya’s first craft distillery. With our unique blend of botanicals and ingredients, it is the ultimate expression of the African terroir – from the plains of Morocco in the northwest to the Indian Ocean islands in the southeast.”