Maguey Melate's Bi-Monthly Subscription Shares Rare Expressions
Laura McQuarrie — November 2, 2019 — Lifestyle
References: magueymelate & thespiritsbusiness
Maguey Melate, an online retailer of agave spirits, launched a bi-monthly mezcal subscription service that invites members to get a taste for rare products directly from the families who make them. With a subscription, consumers will be able to experience rare expressions that are not available anywhere else in the country.
Every two months, subscribers can look forward to receiving two limited-edition 375-milliliter bottles of agave spirits with the Mezcalero of the Month Club subscription service. In the month of November, the service is spotlighting Felipe Cortés Venegas, a third-generation mezcalero from Mengolí de Morelos, and in the months to come, different producers and their creations will be the focus.
The price of the subscription also includes a donation to the Mexico-based charity Sacred, which will help to plant one maguey tobala agave for every subscriber.
Every two months, subscribers can look forward to receiving two limited-edition 375-milliliter bottles of agave spirits with the Mezcalero of the Month Club subscription service. In the month of November, the service is spotlighting Felipe Cortés Venegas, a third-generation mezcalero from Mengolí de Morelos, and in the months to come, different producers and their creations will be the focus.
The price of the subscription also includes a donation to the Mexico-based charity Sacred, which will help to plant one maguey tobala agave for every subscriber.
Trend Themes
1. Mezcal Subscription Services - Allows consumers to access rare expressions of mezcal directly from the families who make them.
2. Limited-edition Spirits Subscription - Offers bi-monthly delivery of exclusive agave spirits not available elsewhere.
3. Philanthropic Mezcal Subscription - Includes a donation to charity for every subscriber.
Industry Implications
1. Online Retail - Opportunity for online retailers to create subscription services for exclusive products.
2. Craft Spirits - Craft distilleries can explore subscription models to offer unique and limited-edition spirits.
3. Philanthropy - Opportunity for charities and organizations to partner with subscription services for donation initiatives.
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