Consumers who are looking for alternatives to sugary juices and sodas are exploring carbonated beverages and sparkling fruit drinks like Flawsome!'s new range of refreshing products. The brand previously introduced a collection of cold-pressed juice products made from imperfect fruit and its newest offering offers yet another way to save food from being wasted by combining "wonky fruit" with sparkling water.
The brand's canned beverages are offered in varieties like Rhubarb & Apple, Sweet & Sour Apple and Cherry & Apple, with packaging designs that spell out just how much produce people are helping to save by consuming these products—the Sweet & Sour Apple flavor for example, notes that it saves two sweet and sour apples.
Already, Flawsome! has saved 640 tons of wonky produce from going to waste.
Image Credit: FAB News, Flawsome!
What's Driving This Trend
- Sparkling Fruit Drinks
- The trend for carbonated fruit drinks made from wonky produce is growing, with an emphasis on health and sustainability.
- Food Waste Reduction
- Food waste reduction is becoming increasingly important as consumers demand healthier and more sustainable food options.
- Creative Packaging
- Brands are using creative packaging to communicate their social responsibility and environmental initiatives to consumers, as seen with Flawsome!'s packaging design.
Who This Affects Most
- Beverage Industry
- The beverage industry has an opportunity to create healthier and more sustainable carbonated fruit drink options, by using wonky produce and promoting food waste reduction.
- Food Retail Industry
- Food retailers can support the trend for carbonated fruit drinks made from wonky produce, by stocking brands that prioritize food waste reduction and sustainability.
- Packaging Industry
- The packaging industry can support sustainability and social responsibility initiatives by creating innovative packaging designs that communicate a brand's commitment to reducing food waste and promoting healthier, more sustainable products.
