Traditionally, a shrub (also known as drinking vinegar) is made with a combination of fruit, sugar and vinegar, and Shrubbly makes these kind of old-fashioned beverages appealing to consumers of today. The newest ready-to-drink bubbly superdrinks from the brand recently made their debut at the 2022 Summer Fancy Food Show in two flavor: Lemon + Ginger + Aronia Berry or Pomegranate Aronia Berry.
Like many popular sparkling beverages, these canned concoctions are made with a base of carbonated water but they set themselves apart with real fruit juice and apple cider vinegar. The 100% plant-based beverages are low in calories and they contain low to no sugar.
The sophisticated sparkling water speaks to a wide range of consumers, especially those following specialty diets or abstaining from alcohol.
Key Themes Behind This Trend
- Modernizing Traditional Beverages
- Shrubbly's use of real fruit juice and apple cider vinegar in their canned beverages shows an opportunity for modernizing old-fashioned drinks.
- Low-calorie, Low-sugar Beverages
- Shrubbly's superdrinks are 100% plant-based, low in calories, and contain low to no sugar, demonstrating the potential for a trend towards healthier beverage options.
- Innovative Sparkling Water Formulations
- Shrubbly's use of real fruit juice and vinegar in their carbonated beverages presents a disruption to the traditional sparkling water market.
Where This Applies
- Beverage Industry
- Shrubbly's canned shrubs provide a unique offering within the beverage industry with their modernized take on traditional beverages.
- Health Food Industry
- Shrubbly's 100% plant-based, low-calorie, and low-sugar formulations caters to consumers following specialty diets, presenting an opportunity for the health food industry.
- Alcohol-free Beverage Industry
- Shrubbly's sophisticated sparkling water offers a non-alcoholic alternative to traditional sparkling beverages, appealing to consumers who choose not to drink.
