Beam Suntory created Auchentoshan Sauvignon Blanc as an Amazon-exclusive expression that appeals to urban Millennials. As its name suggests, the unique Auchentoshan single malt Scotch whisky expression is matured in ex-bourbon barrels and finished in ex-sauvignon blanc wine casks. In the case of this product, neither the length of the storage or the finish is published, indicating that consumers are looking to purchase products based on more than just an age statement.
The spirit is said to have notes of citrus, white grapefruit, white peaches and green apple, green grapes, honey and lemon curd, as well as a peppery and zesty flavor with a salty mouthfeel.
The category-disrupting spirit appeals to a younger demographic of drinkers by offering them a flavor experience and purchasing channel that exists outside of the norm.