Top Beverages Launched the CBD-Infused Signature Collection
Laura McQuarrie — November 21, 2019 — Lifestyle
References: top-beverages & thespiritsbusiness
At the same time people are being introduced to CBD-infused ciders, iced teas and sparkling water, drinks producers like Top Beverages are introducing CBD-infused spirits. Top Beverages' newly launched CBD-infused Signature Collection follows the Classic Collection and the Spice Collection, and was devised as a range of "superior-tasting clean spirits with premier CBD infusions using only natural ingredients with no added sugars, essences, artificial flavors or colors," according to Nicholas Pullen, co-founder of Top Beverages.
The new expressions include Super Gin—which is made with three superfoods—Mocha Rum that's meant to be enjoyed as an after-dinner drink and Citrus Vodka, each of which is bottled at 54.5% ABV and distilled with 50 milligrams of premium, full-spectrum CBD—as a result, the products are slightly cloudy.
Image Credit: Top Beverages
The new expressions include Super Gin—which is made with three superfoods—Mocha Rum that's meant to be enjoyed as an after-dinner drink and Citrus Vodka, each of which is bottled at 54.5% ABV and distilled with 50 milligrams of premium, full-spectrum CBD—as a result, the products are slightly cloudy.
Image Credit: Top Beverages
Trend Themes
1. Cbd-infused Spirits - The trend of infusing spirits with CBD offers disruptive innovation opportunities in the alcoholic beverage industry.
2. Superior-tasting Clean Spirits - The trend of developing superior-tasting clean spirits without added sugars or artificial flavors presents disruptive innovation opportunities in the spirits industry.
3. Premium Full-spectrum CBD Distillation - The trend of incorporating premium, full-spectrum CBD distillation in alcoholic beverages creates disruptive innovation opportunities in the CBD-infused product market.
Industry Implications
1. Beverage Industry - The introduction of CBD-infused spirits presents disruptive innovation opportunities within the beverage industry.
2. Alcoholic Beverage Industry - The development of superior-tasting clean spirits without added sugars or artificial flavors presents disruptive innovation opportunities within the alcoholic beverage industry.
3. CBD Product Market - The incorporation of premium, full-spectrum CBD distillation in alcoholic beverages offers disruptive innovation opportunities within the CBD product market.
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