Australian distiller Four Pillars released a uniquely flavored gin spirit that's made with a combination of its Rare Dry Gin and Yarra Valley Shiraz grapes from local vineyards. According to Four Pillars, Bloody Shiraz Gin is "comparable to traditional sloe gin but with a few notable Aussie differences." The product boasts an ABV of 37.8% and is unfiltered and unfined, which only adds interest to the flavor profile of the finished spirit.
Some of the key notes of the gin spirit are juniper, white pepper, dark berries and spices. As well as having a well-balanced taste that's sweet with tannins at the finish that likens it to red wine, the unconventional gin spirit boasts a distinctly deep color to match.
What's Driving This Trend
- Wine-flavored Spirits
- The growing interest in unique flavor combinations presents an opportunity for distillers to cater to consumers seeking new sensory experiences.
- Unconventional Gin
- Innovation in the gin market through the incorporation of unusual ingredients and flavor profiles presents distillers with an opportunity to differentiate their products.
- Regional Ingredient Sourcing
- Using locally sourced ingredients in spirits production can be utilized as a selling point to consumers interested in supporting regional businesses and environmental sustainability.
Who This Affects Most
- Distillery
- Within the spirits industry, innovative gin producers leveraging unique flavor combinations and locally sourced ingredients can stand out in a crowded market.
- Wine
- Collaborations between the wine and spirits industries can leverage shared knowledge of flavor profiles and production techniques to create new products with broad appeal.
- Hospitality/food and Beverage
- Partnering with local distilleries to curate creative cocktail menus can be used by bars, restaurants and hotels to set themselves apart in the competitive hospitality industry.
