Baileys refreshed the packaging for its pumpkin spice liqueur with the aid of design agency Vault49, resulting in a new bottle and color palette to catch the eyes of Millennial consumers. The seasonally flavored product sets itself apart with a packaging design that's copper in color, setting itself apart from the iconic dark Baileys bottle. Baileys Pumpkin Spice was first launched a few years ago, originally in a dark bottle, but the new look for the product offers a comforting fall aesthetic in an unexpected new way.
While the design of the liqueur bottle is full of colorful autumn leaves, the hues—like pastel pinks and greens—are not typically associated with the fall season. The mix of unconventional colors is effective as suggesting the seasonal nature of the beverage, as well as its light and creamy texture.