Beauty Gourmet launched a range of Glitter Tea products in three flavors that are packed with ingredients to support hair and skin health. The canned beverages are available in Grapefruit Ginger, Green Tea and Black Cherry Rooibos varieties, each of which is packed with ingredients that are Ayurvedic, adaptogenic and full of antioxidants. Some of the ey ingredients in the functional, low-sugar drinks include balancing ashwagandha, grapeseed extract, rosehip, deep ocean minerals and resveratrol, which is beneficial for neutralizing free radicals that can damage the health of skin cells. The 12-ounce cans are vegan, gluten-free and contain minimal caffeine, plus they are free from added sugar and artificial sweeteners.
The sparkling tea beverages set themselves apart with functional benefits that support not just health in general but offer specific beauty benefits.
Why This Trend Is Growing
- Functional Beverage Beauty
- Combining beauty and functional benefits in beverages presents an opportunity for companies to tap into the growing health and beauty market.
- Adaptogenic Beverages
- Incorporating adaptogenic ingredients in beverages provides consumers with drinks that offer stress relief and increased energy levels.
- Low-sugar Drinks
- Low-sugar canned beverages cater to consumers looking for healthier alternatives to traditional soft drinks, presenting an opportunity for companies to capture a growing market of health-conscious individuals.
Industries Being Reshaped
- Health and Wellness Beverages
- The health and wellness beverage industry is poised for growth as consumers become more concerned about their health and seek out products with functional benefits.
- Beauty and Skincare
- Beauty and skincare companies can partner with beverage companies to develop functional drinks with specific beauty benefits, tapping into the growing market of consumers looking for beauty solutions from within.
- Ayurvedic Products
- The incorporation of Ayurvedic ingredients in functional beverages presents an opportunity for companies to reach health-conscious consumers looking for natural remedies and prevention methods.
