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Baileys Irish Cream Ground Coffee is the Perfect Morning Pick-Me-Up

— November 13, 2019 — Lifestyle
Interestingly Bailey's Irish Cream is expanding its reach to non-drinkers with the release of Bailey's Irish Cream Ground Coffee. Completely non-alcoholic, these coffee grounds will allow you to enjoy the subtle taste of Bailey's without any risk of a hangover.

Baileys Irish Cream Ground Coffee is artificially flavored ground coffee that's made from 100 percent Arabica beans. The coffee is a premium light roast and is described on the packaging as "the perfect marriage of Bailey's Original Irish Cream flavor with the finest 100% Arabica coffee." The package further invites consumers to go ahead and treat themselves "to a uniquely flavored coffee that will awaken your senses."

Having already released non-alcoholic canned cold brew coffees earlier this year, it's clear that Bailey's is making an effort to expand its product offerings beyond liquor.


Image Credit: Meijer.

Trend Themes

  1. Non-alcoholic Beverage Trends — The release of Baileys Irish Cream Ground Coffee highlights the trend of non-alcoholic beverages that offer unique flavors and experiences.
  2. Artificially Flavored Products — The use of artificially flavored coffee beans by Baileys opens up opportunities for other industries to explore new flavor combinations and create innovative products.
  3. Luxury Coffee Market — Baileys Irish Cream Ground Coffee taps into the growing market for premium, high-quality coffee with unique flavor profiles.

Industry Implications

  1. Beverage Industry — The beverage industry can explore the market for non-alcoholic beverages that provide unique flavor experiences, like Baileys Irish Cream Ground Coffee.
  2. Food and Flavors Industry — The food and flavors industry can explore the use of artificial flavors in new and innovative products, taking inspiration from Baileys coffee beans.
  3. Coffee Industry — The coffee industry can capitalize on the trend of luxury coffee by creating premium blends with unique flavors, similar to Baileys Irish Cream Ground Coffee.
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