Auntie Anne's is giving its drink menu a seasonal twist with the debut of the new Hot Chocolate Frost.
Created for the 2019 holiday season, the new Hot Chocolate Frost is a festive frozen take on hot chocolate. The drink consists of a rich hot chocolate mix blended with ice, and then topped with whipped cream and a Hershey’s Chocolate Syrup. The new drink is available at participating Auntie Anne's locations nationwide from now through January 5, 2019.
To promote the new drink, Auntie Anne's is teaming up with Grubhub for an exclusive deal. This means that anyone who places an Auntie Anne's order of $12 or more through Grubhub can score a free small Hot Chocolate Frost.
Image Credit: <i> Auntie Anne's.</i>
What's Driving This Trend
- Seasonal Frozen Beverages
- There is an opportunity for other food and beverage establishments to create seasonal frozen drink offerings that cater to the holiday season.
- Partnerships with Delivery Apps
- Collaborating with popular food delivery apps can help businesses increase their customer base and promote exclusive deals, leading to increased sales.
- Limited-time Promotions
- Implementing limited-time promotions can create a sense of urgency and drive customer traffic, increasing brand recognition and sales.
Who This Affects Most
- Food and Beverage
- The food and beverage industry has the opportunity to introduce seasonal frozen beverages and create exclusive deals to drive customer engagement and sales.
- Restaurant Delivery Services
- Partnerships with delivery apps enhance the convenience factor for customers, making it easier to access exclusive deals and promotions from their favorite restaurants.
- Fast-food Chains
- Fast-food chains can capitalize on limited-time promotions to boost sales and create excitement among customers, potentially leading to increased brand loyalty.
