The top April 2018 retail innovations offer a look at the many ways in which brick-and-mortar stores are rapidly adapting and embracing cutting-edge technology in order to better compete with online environments. Some of the best examples of this include Co-op's mobile pay-in-aisle supermarket system, an augmented reality app from clothing retailer Zara and the robotic assistants used in e-retailer Howdy's brick-and-mortar store.
While self-checkout stations have been a staple of many grocery and supermarket stores for years now, the world of fashion retail has only selectively implemented the technology, as theft prevention remains a large concern. Department store Macy's recently updated its mobile checkout app and select in-store systems to allow consumers to pick up the items they wish to purchase, scan them with the app, then proceed to the physical store's mobile checkout counter, so that security tags may be removed.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
