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The Merona Collection Boasts an Affordable Minimalist Aesthetic

 - Mar 2, 2018
References: wearecollins & thedieline
In a collaboration between the "brand experience design" company COLLINS and Target, the former's sub brand Merona has been reinvented in order to better accommodate popular minimalist fashion aesthetics.

The Merona brand is being sold at Target as part of the large retailer's new initiative to introduce 12 clothing brands over the next couple years, and COLLINS' Merona offers a sophisticated range that features neutral colored basics that women can dress up, or dress down. Items in the collection include a nude overcoat, white button ups, blazers, tights, heels, and more.

The Merona brand is able to embody a classic elegance at a cost that is affordable to Target's customers, making it the perfect first collection for Target's new initiative.