Macy's Mobile Checkout Lets Clothing Shoppers Skip the Line
Laura McQuarrie — March 22, 2018 — Tech
Mobile checkout is now becoming quite common across the grocery stores around the world, but fashion retail shops have been slow to adopt the same kind of systems since their success heavily relies on improved loss prevention. Macy's is now setting itself apart by introducing its own mobile checkout tool for consumers, who will be able to follow a simple three-step system to make a purchase in select stores.
Those who wish to bypass the line may now use the Macy's app to scan the barcode of a desired piece of apparel or a home good product. From there, customers are able to complete the purchase with an added credit card on their Macy's account. The final step in competing the process is to visit the in-store mobile checkout counter, so that security tags can be removed and shopping bags may be received.
Those who wish to bypass the line may now use the Macy's app to scan the barcode of a desired piece of apparel or a home good product. From there, customers are able to complete the purchase with an added credit card on their Macy's account. The final step in competing the process is to visit the in-store mobile checkout counter, so that security tags can be removed and shopping bags may be received.
Trend Themes
1. Mobile Checkout - Opportunity to develop mobile checkout systems for fashion retail shops, improving convenience and reducing customer wait times.
2. Loss Prevention - Potential for innovative loss prevention solutions tailored to the unique challenges of fashion retail shops, ensuring product security without hindering customer experience.
3. In-store Mobile Checkout - Development of in-store mobile checkout counters to enhance the efficiency of the shopping experience, allowing customers to complete their purchases without the need for traditional cash registers.
Industry Implications
1. Fashion Retail - Fashion retail industry can leverage mobile checkout systems to enhance customer satisfaction and streamline the purchase process.
2. Technology - Opportunity for technology companies to provide innovative loss prevention solutions specifically designed for fashion retail shops.
3. E-commerce - Integration of in-store mobile checkout counters with e-commerce platforms could create a seamless omni-channel experience for customers.
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