The retail and purchasing experience has changed massively over the years, giving Generation X the opportunity to customize and individualize any shopping experience with retail innovations that are simplifying and gamifying something as simple as buying a t-shirt.
Adding AR to retail stores or online websites can offer all consumers an entertaining and immersive shopping experience, such as IKEA showcasing the future of brick-and-mortar retail by adding screens all over the store to provide a streamlined space for consumers to search products. Changing and replacing traditional packaging with recycled, upcycled, sustainable or biodegradable products offers brands a unique edge in the retail market for an admirable and endearing purchasing experience.
Using futuristic technology, changing the basic interior of a store, or adding a sense of gamification to shopping is creating a new type of retail innovation that targets the Generation X consumer.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
