Francesc Rifé Studio was commissioned by fashion and footwear label ASH to create its physical visual identity and the design studio debuts its concepts via a modern retail space in Shanghai. The architecture takes cues from contemporary motifs, found in metropolitan cities. Francesc Rifé Studio also incorporates a traditional element that contrasts the notion of New Age minimalism. For the modern retail space in Shanghai, the design firm draws inspiration from a local traditional construction method, reliant on bamboo scaffolding.
The technique is mimicked by metal tubular frames that have a unique shade due to the sulfurization of the brass material and its coating with a dark finish. The way the skinny poles intersect forms an intricate framework that allows for a creative and agreeable display of ASH's product line.
Photo Credits: David Zarzoso
Why This Trend Is Growing
- Ambient Modern Retail Spaces
- Opportunity for retailers to create immersive and aesthetically pleasing shopping environments that blend traditional elements with contemporary design.
- Incorporating Traditional Construction Methods
- Opportunity to integrate traditional construction techniques into modern architecture to create unique and visually striking retail spaces.
- Creative Display Frameworks
- Opportunity to design innovative frameworks that allow for creative and engaging product displays in retail spaces.
Industries Being Reshaped
- Fashion and Footwear
- Opportunity for fashion and footwear brands to create visually appealing and immersive retail spaces that enhance the overall brand experience.
- Design and Architecture
- Opportunity for design and architecture firms to leverage traditional construction methods and materials in their projects to create distinct and memorable retail spaces.
- Retail and Merchandising
- Opportunity for retailers to innovate and experiment with new display frameworks that showcase their products in unique and captivating ways.
