Amazon's effect on the retail economy is very real, and the new Jiffy service helps consumers to deal with one of the most frustrating aspects of an otherwise convenient system. The new business gives consumers control over when their parcels and packages arrive at their homes, ensuring that they'll actually be there to receive the delivery.
So-called porch pirates -- people who nab Amazon packages at consumers' doorsteps before they've had a chance to take them -- have become a legitimate problem for e-commerce companies. Beyond that theft risk, many delivery services reroute packages to receiving centers if consumers don't answer the door, removing the convenience of delivery entirely. Jiffy stores consumers' packages in its warehouse and delivers them within 30-minute intervals at consumers' request, ensuring that they'll be home to take their wares personally.