With the highly anticipated release of Sean Wotherspoon's Nike Air Max 1/97, Berlin-based shop Solebox utilizes an alternative retail method that brings customers, shop and brand closer together. The Air Max hybrid was made available in Europe on March 24th and the footwear boutique welcomed it in a special way.
Sean Wotherspoon's Nike Air Max 1/97 was sold out of a colorful van that matched the stylistic properties of the sneakers' silhouette. This alternative retail method is not only efficient as it brings the product to the customer, but it is also fun and socially engaging. In a world of online shopping and stressfully massive stores, the colorful Solebox van is a nice way of reconnecting with the customer base.