Bangkok's What-The-Forest Club Engages Shoppers with AR Tech

The WTF (What-The-Forest) Club retail space designed by B U G Studio in Bangkok, Thailand is described as an "Instagrammer’s playground," as it boasts highly photographic design details and tons of technology to interact with.

The colorful retail space at The Mall Department Store includes a mirrored 'Crazy Maze' that takes inspiration from a fun summer camp experience, as well as the opportunity for visitors to go "AR Clubbing" by putting on one of the provided virtual reality headsets. The summer-inspired space aims to provide shoppers with a rich sensory experience, with the Summer Club that recreates a nighttime party experience in the day with DJs, a fun atmosphere, mocktails and refreshing desserts.

Image Credit: Wison Tungthunya