Zara is Combining Online and Offline Retail in Its Stores

 - Mar 13, 2018
References: zara & psfk
Zara is re-designing its stores to incorporate high-tech customer service offerings and eCommerce efforts, in an attempt to combine the online and offline retail worlds.

Zara's flagship store in London will be the first location to undergo this futuristic makeover. Consumers will soon be able to ship items to the store as, the brand is expanding this location to include a massive warehouse that's fronted by a package-locating robot, who will be responsible for over 2,4000 orders. Once the order has arrived, customers can scan their QR code, which prompts the robot to retrieve the package.

This makeover brings the store's physical retail space one step closer to serving as a place to shop, and as a pick-up point.

Image credit: People walk in a Zara store in Beijing, China, testing via Shutterstock