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Appointment-Based Fashion Boutiques

Ssense's Shop Has Consumers Book Next-Day Try-On Appointments

— May 4, 2018 — Business
Ssense's Montreal store is a unique new retail destination that blurs the lines between online and offline shopping, as it fuses the immediacy of being able to try products in a brick-and-mortar fitting room with the convenience of e-commerce and home try-on services.

Online, consumers are invited to browse the retailer's extensive product selection and upon spotting something that catches their eye, they have the ability to book a next-day Shopping Appointment. Since Ssense will be given an adequate amount of time to prepare for the appointment, it has time to gather the consumer's preselected choices from its warehouse and prepare them for presentation at its five-story building.

Since the retailer's complete collection consists of thousands of items, Ssense co-founder Rami Atallah says: "It’s physically impossible to put 20,000 different styles into one space, but now people can select what they want from the comfort of their own home and when they get to the space everything is already ready for them."
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