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Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance

 - Mar 26, 2018
References: diptyqueparis & vanityfair
French perfumer and maker of scented luxury products Diptyque recently opened its first-ever temporary retail store in the form of a personal fragrance pop-up.

The interactive store in SoHo was launched to celebrate the legendary brand's 50th anniversary and help fans learn more about its rich history. Over the course of the next three months, those in New York City have the chance to explore the first scent ever created by Diptyque—L’Eau—in 1968.

The pop-up space boasts wooden fixtures, stained glass accents and installations to take visitors on a journey from Greece and Vietnam to the Philippines with its Philosykos, Do Son, and Tam Dao scents. Those who visit will be invited to create a drawing that will be transformed into a personalized Diptyque scent.