Glossier, the skincare and beauty brand that appeals to Millennials and Gen Z alike, recently announced the launch of pop-up fragrance shops in Nordstrom Stores to showcase its new 'Glossier You' fragrance.
The pop-up fragrance shops will run until February 16, 2020, and will be located in the Nordstrom flagship location in New York and other stores in Seattle, Chicago, Dallas, Houston, Washington, D.C. and Santa Anita, California. This in-person activation will allow Glossier to reach more customers and showcase the brand's newest scent.
“Fragrance is an extremely personal category — one that people understandably prefer to discover in person — and department stores are the largest channel for fragrance, making up nearly a quarter of all U.S. fragrance sales," said Emily Weiss the Glossier Founder & CEO of Glossier.
Image Credit: Glossier