The eCommerce store Brandless is opening a brick-and-mortar location in Los Angeles, offering consumers the same affordable price point the company is known for.
The 3,500 square foot storefront is located in L.A's West Hollywood area and is described as a "Pop Up With a Purpose." The company, which positions itself as an affordable and transparent brand features vegan, non-GMO and organic products that don't rely on over-the-top marketing ploys to make sales. The physical retail space is designed to serve as a reflection of the brand's overall values of having a more transparent relationship with consumers than most other brands.
When asked about the move to brick-and-mortar retail, the Co-founder and CEO Tina Sharkey, stated that "We need to exist IRL -- in real life-- to keep in contact with the community we serve.’’
Image credit: Brandless
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