Kitchenware Brand Our Place Opens its First Physical Store in Los Angeles
Kanesa David — November 22, 2022 — Business
References: fromourplace & retaildive
Kitchenware brand Our Place has opened its first physical store in Los Angeles, equipped with limewash plaster walls, recycled tiles, and pastel colors. The Our Place Cafe, which offers tea, boba, turmeric lattes, and other drinks, is another attraction of the Venice Beach business. Our Place has confirmed that this space will serve as a direct-to-consumer retail location for its products. Still, the brand has also expressed plans to host food-related events, book launches, film screenings, and other community events at the space.
“We wanted to create a place that brought people together over the joy of cooking, and now, we are able to bring everyone into this physical space to make even deeper connections. This store is truly a place by and for us and our community,” said Shiza Shahid, co-founder, and co-CEO of Our Place.
Image Credit: Our Place
“We wanted to create a place that brought people together over the joy of cooking, and now, we are able to bring everyone into this physical space to make even deeper connections. This store is truly a place by and for us and our community,” said Shiza Shahid, co-founder, and co-CEO of Our Place.
Image Credit: Our Place
Trend Themes
1. DTC Retail Spaces - Brands can capitalize on the DTC trend by opening physical retail spaces that foster connections and engagement with consumers.
2. Community-driven Events - Hosting community events such as food-related events, book launches, and film screenings can help brands create meaningful connections with their audience.
3. Brand Communities - Building a brand community through physical retail spaces and events can help establish brand loyalty and advocacy among consumers.
Industry Implications
1. Kitchenware Retail - Kitchenware retail stores can leverage the DTC trend and community-building events to differentiate themselves and create unique, engaging experiences for consumers.
2. Direct-to-consumer Brands - Direct-to-consumer brands can benefit from creating physical retail spaces and hosting community events to strengthen brand loyalty and advocacy among consumers.
3. Food and Beverage Industry - The food and beverage industry can partner with brands to host food-related events and other community-building experiences at physical retail spaces to create meaningful connections with consumers.
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