The retail industry makes up for a disproportionate amount of environmental waste, which is why the sustainable clothing brand 10 pt developed a special package for its T-Shirts that were designed with longevity in mind.
The packaging tubes that carry the brand's shirts double as a tape measure, which is revealed after the consumer deconstructs the tube to remove the shirt. The tube can be put back together after the shirt is removed should one decide to use the aesthetically pleasing item for storage.
When functioning as a measuring tape, this eco-friendly product is more than useful, providing consumers with a household item everyone needs, but not everyone has on hand.
Image credit: Packaging Of The World