Follian is a clean marketplace that's venturing into brick-and-mortar retail following its eComerce success.
The brand launched in 2013 and quickly grew in popularity as a resource for anything regarding clean beauty. Now, Follian plans to open a series of "lifestyle centers" in Seattle. The spaces aim to complement the brand's online presence and will feature "emerging brands, restaurants and fitness studios. The company will also continue to host pop-up experiences."
Aiming to be reflective of its digital presence, the store will feature a clean and minimalist interior that's sure to appeal to social media users. The brand will put each product through a five-step approval process to ensure only the top quality items are retailed.