Israeli consumers are discerning meat eaters, and 'Butchers Cut', a chain with locations throughout Galilee, is designed to build up trust and prove its worth through transparency. The meat shop has as many glass display cases as it can fit, giving consumers the freedom to see exactly the cut that they're buying before taking it home.
Even the front entrance of the newly designed butcher is meant to elicit a feeling of trust, albeit metaphorically, thanks to a double-glazed glass entryway. The in-store displays are what build the true trust with consumers, though, as their transparency helps consumers to feel comfortable while they're shopping. The design also serves to reinforce Butchers Cut's commitment to hygiene; the clean glass leaves everything open to inspection from shoppers.
Image Credit: Roee Dori