British fragrance brand Ormonde Jayne recently unveiled a fresh and theatrical new design for its boutique in London, alongside a new service that prioritizes personalization.
The design of the store itself includes bold details like long velvet curtains and displays in the shape of perfume caps as a means of conveying Ormonde Jayne's commitment to innovation and creativity.
The all-new Made-To-Measure service gives consumers the chance to choose the strength of the scent they desire and add customized touches to the bottle. The hand-poured perfume product can be made with up to 50% concentration, meaning that long-lasting, deep scents can be created with ease. One of the options available includes the Ormonde Woman Made-to-Measure Parfum, which is said to have a "dusky, seductive" scent.