Experimental Perfume Club Opens its First Stand-Alone Boutique
Elena Rahman — May 6, 2021 — Fashion
References: experimentalperfumeclub & cosmeticsbusiness
The Experimental Perfume Club (EPC) opens its first stand-alone boutique in the UK capital. Having established itself in London's Selfridges store, proud owner, Emmanuelle Moeglin, welcomes customers to the new location. The 500 square foot lab-boutique is situated in London's Seven Dials district.
Offering the brand's eponymous scent line, the stand-alone boutique will help customers discover new fragrances. In keeping with tradition, the EPC will continue to provide customers with its refillable service in the new space.
With its new infrastructure, the perfume brand will be offering in-store or virtual perfumery workshops and courses for enthusiasts. EPC focuses on personalization, which is why customers will now be able to book one-on-one perfume consultations with the store's Perfumer's Alcove.
Image Credit: Experimental Perfume Club
Offering the brand's eponymous scent line, the stand-alone boutique will help customers discover new fragrances. In keeping with tradition, the EPC will continue to provide customers with its refillable service in the new space.
With its new infrastructure, the perfume brand will be offering in-store or virtual perfumery workshops and courses for enthusiasts. EPC focuses on personalization, which is why customers will now be able to book one-on-one perfume consultations with the store's Perfumer's Alcove.
Image Credit: Experimental Perfume Club
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