Premium Breakfast Sandwich Promotions

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These McDonald's Sandwiches are Available at a Special Price

— March 23, 2018 — Lifestyle
Convenience stores are quickly becoming a favorite spot amongst busy consumers who are looking for a place to grab a quick meal in the morning, but QSR brands are getting more competitive as seen with this new McDonald's sandwiches promotion.

The mix-and-match deal from the restaurant chain offers patrons two premium breakfast sandwiches at a cost of just $4, which beats the normal cost of $3 in terms of value for multiple items. The sandwiches included in the promotion includes the Bacon, Egg & Cheese McGriddle, Sausage McMuffin with Egg and the Bacon, Egg & Cheese Biscuit.

The new McDonald's sandwich promotion is available all day long for consumers who are looking for a breakfast variety for lunch, dinner or as a snack.


Image Credit: McDonald's

Trend Themes

  1. Convenience Store Breakfast Options — Opportunity for QSR brands to create partnerships with convenience stores and offer breakfast options for busy consumers.
  2. Mix-and-match Promotions — Opportunity for restaurants to offer mix-and-match deals to attract customers and provide value for multiple items.
  3. Breakfast Anytime — Opportunity for QSR brands to capitalize on the trend of offering breakfast options all day long to cater to consumer preferences.

Industry Implications

  1. Fast Food Restaurants — Disruptive innovation opportunity for fast food restaurants to create unique breakfast promotions to stand out in the competitive market.
  2. Convenience Store Chains — Disruptive innovation opportunity for convenience store chains to partner with QSR brands and offer breakfast options to attract customers.
  3. Food Delivery Services — Disruptive innovation opportunity for food delivery services to expand their breakfast offerings and partner with QSR brands to provide convenient morning meals for busy consumers.
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