Danish footwear brand ECCO is launching the QUANT-U project to make 3D-printed footwear accessible to the average consumer via its concept store in Amsterdam.
Since the inception of additive manufacturing, there have been dozens of inventive shoe designs that make the most of the custom manufacturing process, as well as some services that aim to revive artful, bespoke footwear. With QUANT-U, ECCO takes a data-driven approach to mass customization, stating that its solution is "no more complicated than trying on a shoe in the store and walking for a few minutes."
The three-step process of creating a custom, 3D-printed shoe involves real-time analysis, a data-driven design and in-store printing. To ensure the best fit possible, ECCO creates a digital footprint for each customer, which is a process that takes only about 30 seconds.