It can be difficult to find new places to eat and explore if you don't know they're around, so the 'Illume' app is positioned as a streamlined way to see what's out there when you're looking for a meal or a drink.
The app works by incorporating a swipe-style navigation that allows you to quickly scan through what's around rather than focusing on one style of cuisine. This opens up your options by enabling users to explore like never before, while also taking advantage of suggestions based on your preferences as the app learns what you like.
The 'Illume' app speaks to the continued digitization of the dining industry as consumers seek out ways to explore food and drink that is outside of their comfort zone.
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