These November 2017 mobile trends cover a range of apps, phone accessories, devices, and mobile-based campaigns that aim to engage consumers in a convenient fashion.
One new device that's featured is the Kindle Oasis eReader, which boasts a durable waterproof design that makes it ideal for consumers who are looking to read by the pool or beach while at home or on vacation. In addition, the innovative design also prevents any damage from occurring to the device if it's accidentally dropped.
Also highlighted is an interesting campaign from Lyft that allows the app's New York users to adjust their app icons to rapper Cardi B's face and elaborate fingernails. To access the icons, users in the city simply enter the code "BardiGang." This campaign celebrates the success of Cardi B's 'Bodak Yellow,' which recently claimed the top spot of the Billboard Hot 100 Chart.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
